EMBRACING TOMORROW. Amid the remnants of last year’s economic woes, SIHH opened their doors to new exhibitors and unveiled a host of exciting surprises for the future of watchmaking
IWC Schaffhausen’s aviation-themed exhibit
This has been a pretty good year for watches. In retrospect, it could have been worse, as the world of haute horlogerie is still reeling after the currency swing of early 2015. Still, while it’s safe to say that with the economic realities of today everybody in the business is looking over their shoulders, things are looking up. And perhaps there’s a silver lining to all this doom and gloom, as more and more industry leaders are looking at partnerships and collaborations in a new light.
Nowhere was this change in attitude more palpable than at the annual Salon International de la Haute Horlogerie (SIHH). If the stronger Swiss franc (and a host of other problems) had watchmakers holding back on major announcements early last year, the 2016 edition of the second biggest (and, some might argue, first in terms of exclusivity) trade show in the world of watchmaking pulled out all the stops for their grandest showing yet.
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