Omega Goes Millennial with the #SpeedyTuesday Speedmaster Watch

SPEEDY TUESDAY. Omega embraces the powerful digital force by conducting their first ever online sales of a new timepiece through Instagram



It’s hard to imagine life without Instagram today, as almost everyone is hooked on the  social media platform and the beautiful images that it churns out at the touch of a finger. Omega is not to be excluded. Under the hashtag #SpeedyTuesday, the Speedmaster “Speedy Tuesday” Limited Edition is featured on a special post that will direct clients to reserve the watch on a dedicated page at the website. While there are only 2,012 pieces on offer, online buyers can pick a specific Limited Edition number, albeit subject to availability. This particular Speedmaster, by the way, takes after the design of the “Alaska Project III” model, produced for none other than NASA back in 1978. It’s vintage by design, but completely millennial by distribution—what a beautiful paradox it is.

Update: all of the 2,012 pieces were sold out a day after the first post was published on January 10, 2017.