Phillips to Hold Heuer Themed Auction

TO HEUER IS DEVINE. If you’re an avid collector of antique timepieces, take note as Phillips auction house has just announced its next themed sale for all things Heuer


Heuer Autavia (Chronomatic) Ref. 1163 Mk.1

Before it was known as TAG Heuer, the Swiss watch making company founded by Edouard Heuer was simply known as Heuer. Having produced many timeless pieces, such as the original Carrera, Autavia, Monaco, and many others, it’s no wonder many of Heuer’s original watches have become highly sought-after collector items. One such Heuer watch, a 1972 18K-gold Heuer Carrera chronometer, was able to pull in more than $230,000 at a Sotheby’s auction last year. Due to the history behind the watch itself, it was able to pull in 10 times its estimated value.

With this in mind, the watch division of Phillips is planning a special Heuer themed auction. This will be the fourth themed auction for Phillips, since it’s partnership with consulting firm Bacs & Russo. Scheduled to take place in Geneva this year on November 11, the auction will offer 49 of the finest and best-preserved collectible Heuer chronographs produced between 1962 and 1982, or better known to Heuer enthusiasts as the “Jack Heuer Era.” The collection has been gathered by Richard Crosthwaite and Paul Gavin, two of the most respected authorities on vintage Heuer, renowned by the collector’s community for their unsurpassed knowledge of the brand.

First execution dial Heuer Autavia, ref: 2446

Although the catalogue of the complete 49 piece collection is not yet available on the Phillips website, two of the pieces that have been announced to be available on auction are a “Steve McQueen” Monaco Ref: 1133B, and a complete, new old stock example of one of the most coveted of all Monaco models, the “Dark Lord” ref: 74033N which was made in 1975. Also available for auction will be the very first commemorative, limited edition Autavia crafted by Swiss watch manufacturer TAG Heuer. The watch has been specially designed to commemorate the 55th anniversary of the Autavia’s launch, as well as celebrate the 85th birthday of Jack Heuer, the honorary Chairman of TAG Heuer, and the great-grandson of the brand’s founder, Edouard Heuer. All proceeds of this exclusive timepiece will be donated to the Save The Children foundation.

So, don’t forget to mark your calendars and don’t miss the chance to get your hands on some of the most rarest Heuer time pieces ever at the Phillips Watch auction.

Heuer Carrera ref. 2447 with yachting dial