The Italian luxury label and its founder and Creative Director, Virgil Abloh, announces the launch of its first full eyewear collection and accompanying campaign
Set to arrive in stores in the upcoming weeks, Off-White’s unisex frames feature some of the brand’s classic details such as the iconic logo with intercrossing arrows. Composed of several avant-garde and genderless frames, the collection unites under two branding motifs: a re-imagined, overlayed logo and the classic. Additional styles include a comprehensive range of concepts and colors, each with singular, eclectic appeal personally overseen by Abloh. Although they are not yet available for sale, 19 sunglasses in the collection can currently be previewed on Off-White’s official website.
For the collection’s debut, Abloh collaborated with photographers Tanya and Zhenya Posternak to create a modern and clean yet slightly grimey campaign, starring Helena Christensen, Justine Biticon and Lil Dre. The collection is available to pre-order now on Off-White’s website and will arrive in store this June 2021. For a fun, tech-drive addition, shoppers can virtually try-on each frame through an AR filter on Off-White’s Instagram.
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