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<h2>The Italian luxury label and its founder and Creative Director, Virgil Abloh, announces the launch of its first full eyewear collection and accompanying campaign</h2>
<img loading="lazy" decoding="async" class="aligncenter wp-image-80261 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/06/191832750_120862953486217_7698430792217653988_n1-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/191832750_120862953486217_7698430792217653988_n1-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/191832750_120862953486217_7698430792217653988_n1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/191832750_120862953486217_7698430792217653988_n1-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/191832750_120862953486217_7698430792217653988_n1-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/191832750_120862953486217_7698430792217653988_n1-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/191832750_120862953486217_7698430792217653988_n1.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
Set to arrive in stores in the upcoming weeks, Off-White&#8217;s unisex frames feature some of the brand’s classic details such as the iconic logo with intercrossing arrows. Composed of several avant-garde and genderless frames, the collection unites under two branding motifs: a re-imagined, overlayed logo and the classic. Additional styles include a comprehensive range of concepts and colors, each with singular, eclectic appeal personally overseen by Abloh. Although they are not yet available for sale, 19 sunglasses in the collection can currently be previewed on Off-White’s official website.
<img loading="lazy" decoding="async" class="aligncenter wp-image-80262 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/06/192755756_325943625609584_1604561430422848748_n1-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/192755756_325943625609584_1604561430422848748_n1-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/192755756_325943625609584_1604561430422848748_n1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/192755756_325943625609584_1604561430422848748_n1-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/192755756_325943625609584_1604561430422848748_n1-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/192755756_325943625609584_1604561430422848748_n1-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/192755756_325943625609584_1604561430422848748_n1.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
For the collection’s debut, Abloh collaborated with photographers Tanya and Zhenya Posternak to create a modern and clean yet slightly grimey campaign, starring Helena Christensen, Justine Biticon and Lil Dre. The collection is available to pre-order now on Off-White’s website and will arrive in store this June 2021. For a fun, tech-drive addition, shoppers can virtually try-on each frame through an AR filter on Off-White’s Instagram.
<img loading="lazy" decoding="async" class="aligncenter wp-image-80263 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/06/191575909_500873544400616_3893178392141349276_n1-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/191575909_500873544400616_3893178392141349276_n1-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/191575909_500873544400616_3893178392141349276_n1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/191575909_500873544400616_3893178392141349276_n1-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/191575909_500873544400616_3893178392141349276_n1-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/191575909_500873544400616_3893178392141349276_n1-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/191575909_500873544400616_3893178392141349276_n1.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-80264 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/06/194619802_779102169415541_4975160832798651681_n1-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/194619802_779102169415541_4975160832798651681_n1-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/194619802_779102169415541_4975160832798651681_n1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/194619802_779102169415541_4975160832798651681_n1-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/194619802_779102169415541_4975160832798651681_n1-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/194619802_779102169415541_4975160832798651681_n1-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/194619802_779102169415541_4975160832798651681_n1.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-80265 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/06/193684229_4321069667917363_8648921967389872677_n1-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/193684229_4321069667917363_8648921967389872677_n1-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/193684229_4321069667917363_8648921967389872677_n1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/193684229_4321069667917363_8648921967389872677_n1-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/193684229_4321069667917363_8648921967389872677_n1-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/193684229_4321069667917363_8648921967389872677_n1-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/193684229_4321069667917363_8648921967389872677_n1.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-80266 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/06/191027565_116940180520741_2458550910440963450_n1-1024x1024.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2021/06/191027565_116940180520741_2458550910440963450_n1-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/06/191027565_116940180520741_2458550910440963450_n1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2021/06/191027565_116940180520741_2458550910440963450_n1-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/06/191027565_116940180520741_2458550910440963450_n1-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/06/191027565_116940180520741_2458550910440963450_n1-315x315.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/06/191027565_116940180520741_2458550910440963450_n1.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />

Off-White Debuts Its First Full Eyewear Collection