News: Hugo Boss’ Anniversary

ARTNIVERSARY. German luxury brand Hugo Boss saved the champagne and instead popped artistic splashes on its twentieth anniversary.


Collaborating with creative agency Platoon, the celebration morphed into a showstopping exhibition at the Saatchi Gallery, London, featuring twenty exceptional artists of various mediums from July 30 to September 1.

All of the brilliant artwork/ showcases can be browsed through www.redneverfollows. com. As if that would be enough, Hugo Boss also brings back to life twenty iconic pieces from the Hugo label. The so-called “Red Never Follows” capsule collection is only available in limited edition through, which offers ten items for women and men, respectively.