INFLUENCERS DAY-OFF. DA MAN Style cover model Matthew Noszka has been chosen to be one of the influencers to front Aldo’s latest campaign
Since his appearance in the Spring/Summer 2017 issue of DA MAN style, Matthew Noszka’s career has really picked up, from appearing in Ports 1969 military themed campaign, strutting down Moschino’s runway and many others, plus many others. Now he has been chosen to be one of the many influencers to appear in Canadian fashion footwear and accessories brand Aldo. Besides Noszka, the campaign will also feature other renowned influencers such as model Joanna Halpin, DJ Chelsea Dleah, singer and actress Ali Simpson, just to name a few.
“Given our global reach, we wanted our campaign to be inviting and inspiring to the people who shop in our stores, through the app or online. It’s fundamental to create individual experiences which then generate a collective dialogue”, explained Daianara Grullon Amalfitano, Senior Vice President for Aldo.
The campaign will feature a “Love” concept where the influencers, dubbed #AldoCrew will showcase what they truly love. The global campaign will be featured all marketing touch-points including advertising, print, online, mobile, in-store, out-of-home and social media programs. So get ready to see Matthew Noszka’s sweet mug every time you visit an Aldo store.
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