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<h2>F IS FOR FEARLESS. NBA star Jordan Clarkson takes the F is For concept to new heights</h2>
L.A. Lakers’ point guard/shooting guard Jordan Clarkson becomes one of the new faces on <a href="http://daman.co.id/tag/fendi/" target="_blank" rel="noopener">Fendi</a>’s F is For&#8230; digital platform and showcases his fearless side in a high-spirited video.
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The video shows the Filipino-American professional basketball player in a “match” against statues, heights and fear on the rooftops of Palazzo Della Civiltà Italiana in Rome. This is, of course, in line with the F is For&#8230; culture which celebrates talent, creativity, optimism and fearless confidence.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-52600" src="https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson_02-1024x683.jpg" alt="" width="640" height="427" srcset="https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson_02-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson_02-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson_02-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson_02-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson_02.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
This video was created and curated by Leonetta Luciano Fendi, daughter of <a href="http://daman.co.id/silvia-venturini-fendi-brings-the-fun/" target="_blank" rel="noopener">Silvia Venturini Fendi </a>(whom we featured in <a href="http://daman.co.id/silvia-venturini-fendi-brings-the-fun/" target="_blank" rel="noopener">a previous issue of DA MAN Style</a>). Besides having a fourth generation member from the Fendi family on board as creative director, the video showcases the talents of director Lorenzo Ambrogio and also involved Cristiana Monfardini, head of the F IS FOR… platform.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-52602" src="https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_02-1024x683.jpg" alt="" width="640" height="427" srcset="https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_02-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_02-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_02-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_02-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_02.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
More importantly, more content is coming our way starting on September 8 via the official <a href="https://www.instagram.com/fisforfendi/?hl=en" target="_blank" rel="noopener">F is for Fendi Instagram account</a> and also on <a href="http://fisfor.fendi.com" target="_blank" rel="noopener">fisfor.fendi.com</a>. So, enjoy this exclusive video which celebrates the creation of millennial-native authentic content as well as Fendi’s rich heritage, and stay tuned for more exciting surprises too.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-52601" src="https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_01-1024x683.jpg" alt="" width="640" height="427" srcset="https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_01-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_01-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_01-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_01-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2017/09/web_Jordan-Clarkson-x-F-IS-FOR...-_01.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />

Jordan Clarkson in F is for Fendi