Gerard Butler joins Roger Dubuis

Warrior time.  As one of the most charismatic actors of his generation, his mold-breaking personality was bound to lead him into some unusual encounters. Gerard Butler has landed a new role and joined the family of Geneva-based watchmaker Roger Dubuis.

In many ways, it’s the perfect marriage. Both Gerard Butler and Roger Dubuis strive toward action rather than introspection, both approach their art head on and both are very passionate about their work. With an imposing physique to match his character and a volcanic temperament, Gerard Butler is one of the big screen’s leading personalities.


Gerard Butler became an A-List star after the success of the hugely popular film 300 where he, as the King of Sparta, proclaims: “Spartans, tonight we dine in hell!”


He’s an intense guy, and the story goes that last year he spotted a particularly striking Roger Dubuis in a boutique and decided he wanted to be part of them after taking a tour of the Geneva-based manufacturing center with the CEO, in which Butler later exclaims “I’m blown away.”



As ambassador in the current campaign, he shows off a watch in the Warrior range from the Excalibur collection. Butler enthusiastically exclaims that “watchmaking is just like the cinema, it hides a precise mechanism, which must then generate emotion. The world of Roger Dubuis, the arrival of its collections, like spaces of freedom, perfectly matches my principles. You need to take chances in life and always push yourself.”


EXCALIBUR-Skeleton-Double-Flying-Tourbillon -- Gerard Butler DA MAN