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<p><em>Starring British actor Theo James, the latest campaign for Dolce &amp; Gabbana’s iconic fragrance line is a tribute to the allure of the Italian summer</em></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109367" src="https://backend.daman.co.id/wp-content/uploads/2025/05/Dolce-2-Theo-James.jpg" alt="" width="1080" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/05/Dolce-2-Theo-James.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/05/Dolce-2-Theo-James-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/05/Dolce-2-Theo-James-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/05/Dolce-2-Theo-James-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2025/05/Dolce-2-Theo-James-768x768.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />First launched 25 years ago, Dolce &amp; Gabbana’s Light Blue fragrances quickly became a summer staple in the world of perfumery. The woody-citrusy blend not only set the tone for the Light Blue collection but also gained a devoted following over the decades. Now the original flankers are reimagined for a new era.</p>
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<p>To celebrate the refreshed line, the Italian fashion house has unveiled a campaign starring British actor Theo James and Italian model Vittoria Ceretti. Shot by Gordon von Steiner, the visuals capture the pair amid the sun-soaked beauty of Capri, sharing moments of sensuality against the backdrop of <em>faraglioni</em> and endless blue skies.</p>
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<p>On the olfactory front, the new Light Blue Eau de Toilette pour Homme, crafted by perfumer Alberto Morillas, retains its signature DNA while introducing a refined earthiness with patchouli. Meanwhile, the feminine counterpart, created by Olivier Cresp, blends bright notes of lemon and apple with cedarwood and floral accords for a fresh yet sophisticated take.</p>
<p><iframe loading="lazy" title="#DGLightBlue Campaign 2025" width="750" height="422" src="https://www.youtube.com/embed/SlzMrZwsSqI?start=1&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>


Dolce & Gabbana unveils new “Light Blue” campaign

Dolce & Gabbana,

Theo James