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Chivas Regal teams up with Scuderia Ferrari HP in a high-octane campaign unveiled at Monza, featuring Lewis Hamilton and Charles Leclerc alongside the pit crew whose precision, speed and teamwork mirror the craft of whisky blending
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In Formula 1 every second counts—and sometimes the difference between winning and losing comes down to what happens in the pit lane. Chivas Regal’s latest campaign with Scuderia Ferrari HP shines a spotlight on the people who make those critical moments possible: the pit crew.
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Launched during the Italian Grand Prix in Monza, the collaboration reframes how we look at racing. Drivers like Lewis Hamilton and Charles Leclerc may command the headlines but even they know that championships are built on more than talent behind the wheel. A tire change, a front wing adjustment or a flawless refuel in under three seconds can decide an entire season. By highlighting the pit crew, Chivas Regal aligns the choreography of Formula 1 with the meticulous blending of its whisky—both acts demanding precision, timing and trust.
Hamilton and Leclerc feature prominently in the campaign, lending their profiles to show that no matter how celebrated the driver, no race is ever a solo effort. Their involvement isn’t just symbolic; it’s a nod to the reality of F1 where teamwork is the backbone of success. For fans, it’s a reminder that even two of the sport’s biggest names rely on the synchronization of dozens of experts working in the background.
Adding to the campaign’s emotional punch is a spoken-word piece by George the Poet, whose lyrical tribute transforms the blur of a pit stop into something almost cinematic. His verses capture the raw tension of those moments—the call of “box, box, box” echoing in the air—and turn it into a universal message about ambition and collective achievement.
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For Chivas Regal the story ties back to its motto I Rise, We Rise. Just as a master blender balances tradition and instinct to create a flawless whisky, Ferrari’s pit crew blends skill and discipline to keep drivers like Hamilton and Leclerc at the front of the grid. Both worlds depend on preparation and precision but also on a belief that no one rises alone.
That message resonates far beyond the racetrack. In Southeast Asia, where Formula 1 enjoys a passionate following from Singapore to Jakarta, the campaign speaks directly to a lifestyle that values both individual success and community strength. It shows that true luxury isn’t only about the win—it’s about the people, the process and the pursuit of perfection.
By pulling Hamilton and Leclerc into the frame alongside the pit crew, Chivas Regal and Scuderia Ferrari HP deliver a campaign that’s as much about engineering and teamwork as it is about style. For anyone who knows that the thrill of racing—like a great whisky—lies in the details, it’s a collaboration worth savoring.
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From whisky blending to pit stops, Chivas Regal and Scuderia Ferrari HP share the art of timing

Charles Leclerc,

Chivas Regal,

Lewis Hamilton,

scuderia ferrari hp