Chanel Launch Pharrell Collaboration Capsule

Musician and music producer Pharrell Williams have officially announced the launch of his collaboration collection with Chanel – simply named “Chanel Pharrell”

The collection is obviously heavy on streetwear, with bright colored pieces such as T-shirts, hoodies and bathrobe – the latter which Pharrell have teased before.

The capsule has its own co-branded emblem that are placed on the clothing pieces, as well as on the accessories – including jewelries.

Along with the release, the brand also launched a campaign depicting members of a motorcycle gang wearing the collection.

Pharrell have also also launched a behind the scenes video regarding the colleciton – from describing the creative thought to the production of the “Akira” inspired campaign.