Tod’s unveils its Fall/Winter 2024 campaign with Xiao Zhan, featuring timeless craftsmanship, iconic designs and a new capsule collection
Tod’s global brand ambassador and actor Xiao Zhan has reprised his role as the brand’s campaign star, this time for the fall/winter 2024 collection. In the campaign—which was shot by acclaimed fashion photographer Xu Chuang—he perfectly embodies the brand’s timeless craftsmanship and elegance values through effortless poses. The campaign included both indoor and outdoor shots, and showcased Xiao Zhan in a series of iconic and essential items from Tod’s, including a brown suede jacket made from virgin wool and the T Timeless crossbody bag. Following the campaign, Tod’s has also unveiled a new capsule collection featuring the actor, once again solidifying their relationship.
