WINNING FORMULA. The partnership between Hugo Boss and Mercedes AMG Petronas is entering its second year now and both brands gradually unveiling the highly engineered fashion collection inspired by the latter’s motorsport technology
While black is the venture’s unmistakable modus operandi, as seen on many solid black outfits and accessories, every piece is designed with a clean, sophisticated cut and high-quality materials that are at par with the racing gear seen on the Formula One track.
The campaign once again features Grand Prix racers Lewis Hamilton and Nico Rosberg, and it simply doesn’t get any better than this. Shot in Monaco by New York-based creative duo Hunter & Gatti, the Boss for Mercedes-Benz collection is perfect for men on the go.
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