NAME DROPPING – Millennials and other generations raised in a culture of brands have a perspective that is arguably formed by a landscape of logos. In other words, brand awareness is currently at its peak, and almost every luxury fashion house has revived the logomania trend from the nineties and invites people to proudly declare what they are wearing. Logos are now treated much in the same way as prints. As such, there are plenty of options, from the loud to the more subtle in the vein of, say, think Burberry’s check or Versace’s Baroque gold print.
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