We Inspected TAG Heuer’s Manufacturers in Switzerland

WHERE TIME TICKS ON. A journey to the Northeastern valleys of Switzerland uncovers four separate TAG Heuer manufactures, where innovation never stops


In front of TAG Heuer’s “workshop” at Chevenez


Despite dominating the global horology market, the Swiss watch industry has its worldwide production centered in the nation’s quiet cantons. The surroundings of the Jura Mountains are where the headquarters and manufactures of most major brands reside—usually not far from one another. It is as if there is a shared intimacy between Swiss watchmakers, which only a lucky few will discover.


Dial coating at ArteCad

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