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Paul Smith’s newest campaign follows Walton Goggins from Brown’s Hotel to the streets of London, capturing a festive spirit and the adaptability of a wardrobe designed for real life and real movement.
<figure id="attachment_113481" aria-describedby="caption-attachment-113481" style="width: 2100px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113481" src="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577.jpeg" alt="" width="2100" height="1500" srcset="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577.jpeg 2100w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577-300x214.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577-1024x731.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577-768x549.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577-1536x1097.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577-2048x1463.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_7x577-1568x1120.jpeg 1568w" sizes="auto, (max-width: 2100px) 100vw, 2100px" /><figcaption id="caption-attachment-113481" class="wp-caption-text">Walton Goggins</figcaption></figure>
Walton Goggins brings his trademark wit and versatility to Paul Smith’s “Night to Day” campaign, a festive ode to London’s Covent Garden, the site of the brand’s first boutique. As evening settles he retreats to the Sir Paul Smith Suite at Brown’s Hotel. By morning he’s back on the streets exploring the city in his own spirited way. The campaign highlights the adaptability of the Paul Smith wardrobe, designed to move with ease between work, leisure and celebration.
<figure id="attachment_113485" aria-describedby="caption-attachment-113485" style="width: 1286px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113485" src="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x73FILEminimizer.jpg" alt="" width="1286" height="1800" srcset="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x73FILEminimizer.jpg 1286w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x73FILEminimizer-214x300.jpg 214w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x73FILEminimizer-732x1024.jpg 732w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x73FILEminimizer-768x1075.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x73FILEminimizer-1097x1536.jpg 1097w" sizes="auto, (max-width: 1286px) 100vw, 1286px" /><figcaption id="caption-attachment-113485" class="wp-caption-text">Walton Goggins</figcaption></figure>
<figure id="attachment_113484" aria-describedby="caption-attachment-113484" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113484" src="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x76.jpg" alt="" width="1024" height="1434" srcset="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x76.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x76-214x300.jpg 214w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x76-731x1024.jpg 731w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x76-768x1076.jpg 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-113484" class="wp-caption-text">Walton Goggins</figcaption></figure>
<figure id="attachment_113483" aria-describedby="caption-attachment-113483" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113483" src="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x7.jpg" alt="" width="1024" height="1434" srcset="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x7.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x7-214x300.jpg 214w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x7-731x1024.jpg 731w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_5x7-768x1076.jpg 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-113483" class="wp-caption-text">Walton Goggins</figcaption></figure>
<figure id="attachment_113482" aria-describedby="caption-attachment-113482" style="width: 1536px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113482" src="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_4x512.jpeg" alt="" width="1536" height="1920" srcset="https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_4x512.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_4x512-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_4x512-819x1024.jpeg 819w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_4x512-768x960.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2025/12/AW25_PAUL_SMITH_WALTER_GOGGINS_4x512-1229x1536.jpeg 1229w" sizes="auto, (max-width: 1536px) 100vw, 1536px" /><figcaption id="caption-attachment-113482" class="wp-caption-text">Walton Goggins</figcaption></figure>

Walton Goggins and Paul Smith capture effortless London elegance in “Night to Day”

Paul Smith,

Walton Goggins