The first collaboration between the two worlds
Nothing is stopping Virgil Abloh. For the first time ever, the multi-hyphenate designer is collaborating with German luxury automotive marque Mercedes-Benz. Titled “Project Geländewagen,” this venture sees the designer create an art project inspired by the Mercedes-Benz G-Class model, which celebrated its 40th anniversary in 2019.
The collaboration represents the union of two worlds: automotive with fashion and art. Abloh worked closely with Mercedes’ chief design officer, Gorden Wagener, to see the project through. The artwork will be revealed on September 8, 2020 and a home-scale replica will be auctioned off with proceeds going to art-focused charities.
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When two worlds unite: the world of fashion and the automotive industry. Our Chief Design Officer @gorden.wagener is teaming up with @virgilabloh, one of the most influential and inspiring creatives of our time, who is representing Mercedes-Benz´ idea of co-creation and fascination. #MBxVA #thenewluxury #virgilabloh #gordenwagener #mercedesbenz #gclass #design
“Mercedes-Benz is a brand that stands for luxury and exceptional performance. Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design,” said Abloh.
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