Valentino will shoot its Women’s and Men’s Fall/Winter 2020/2021 campaign with a selected cast of artists and models from their own homes.
We are all now living in a new world where social distancing is still underway; so, each and everyone one of us has to adapt to this new way of life. Valentino’s Creative Director Pierpaolo Piccioli has a vision to express dreams and inclusivity through his collections. His belief is that although we’re currently missing human touch, we are always connected through empathy, as we are all made of emotions
To that end, Piccioli has imagined a special project based on empathy—that one emotion that will not disappear due to social distancing. It will be celebration of society as it is, with no place, boundaries or categories. The project? Valentino’s new Women’s and Men’s Fall/Winter 2020/2021 advertising campaign.
Piccioli has selected an exclusive cast for the #ValentinoEmphathy Campaign consisting of acclaimed artists, models, friends of the house and more to come. Confirmed names include Adut Akech, Anwar Hadid, Christy Turlington, Ellery Walker Harper, Ghali, Gwyneth Paltrow, James Turlington, Janet Mock, Laetitia Casta, Laura Dern, Leon Dame, Liu Wen, Mariacarla Boscono, Mustafa the Poet, Naomi Campbell, Rafferty Law, Rossy de Palma, Rula Jebreal, Shu Qi, Tali Lennox, Tang Yan and Vittoria Ceretti.
The advertising campaign will be shot wherever the aforementioned artists are currently residing and they will all be wearing a look from the Valentino Fall/Winter 2020/2021 collection. The outcome will be a unique seasonal advertising campaign in the form of a collection of portraits. The portraits will be taken by somebody living with the models and these “photographers” will also be credited, along with a note about the relationship they have with the talent.
On a final note, Valentino will also make a donation of €1 million to the Lazzaro Spallanzani Hospital in Rome, the Italian hub in the fight against COVID-19. The maison will continue working with Lazzaro Spallanzani through medium and long term projects for the different phases of the pandemic.
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