NFL star Travis Kelce joins Tommy Hilfiger as its global ambassador, putting his signature style at the intersection of American prep, sport and contemporary culture
A new chapter in American prep arrives with Travis Kelce at the center of Tommy Hilfiger’s Fall 2026 campaign. Making his debut as the brand’s global ambassador, the Kansas City Chiefs star brings his distinctive sense of style and cultural influence to a campaign photographed by Lachlan Bailey at New York’s iconic Plaza Hotel. Timed ahead of the NFL season, the collaboration connects Kelce’s standing in professional football with his growing influence across fashion and pop culture.
A three-time Super Bowl champion with the Kansas City Chiefs, Kelce has become known as much for his distinctive tunnel-walk appearances as for his performances on the field. His relationship with Tommy Hilfiger extends beyond the campaign, with the athlete set to collaborate on menswear and accessories while contributing to the brand’s evolving Prep Made Current approach.
Joining Kelce in the Fall 2026 campaign, titled “Only in New York,” are Tommy and Dee Hilfiger, Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe and Carmelo Anthony. Set against the unmistakable backdrop of New York, the imagery captures the city’s singular mix of culture, sport and glamour while bringing together a cast that reflects its global influence.
The season’s collection builds on Tommy Hilfiger’s contemporary interpretation of American prep, with wool pea coats, car coats, varsity jackets, rugby shirts and cable-knit sweaters defining the lineup. Through Kelce’s presence, these familiar codes take on a sharper, more athletic attitude, bringing traditional prep into a distinctly modern frame.
