Caffè Vergnano arrives in Indonesia, offering premium Italian coffee flavors perfected since 1882. Explore its launch event highlights and future market impact
Indonesia’s coffee scene has gained an exciting new player: Caffè Vergnano, one of Italy’s oldest and most esteemed coffee brands. Known for its authentic Italian flavors perfected since 1882, Caffè Vergnano is now available locally, thanks to Toffin Indonesia. The exclusive launch event, held at Toffin’s headquarters in North Jakarta on November 28, 2024, marked a significant milestone for the country’s premium coffee industry.
A Complete Coffee Industry Solution
Toffin Indonesia, a leading platform for the coffee business, caters to the diverse needs of hotels, restaurants and cafés. Its comprehensive offerings include equipment, raw materials, training and repair services. By introducing Caffè Vergnano, Toffin has expanded its portfolio with a coffee brand that exemplifies strong, authentic Italian flavors and uncompromising quality.
“We are proud to bring Caffè Vergnano to Indonesia. With our reputation as a trusted distributor that curates and delivers high-quality products, we believe Caffè Vergnano will meet the demands of Indonesia’s premium coffee industry, serving both retail customers and businesses in the food and beverage sector,” said Jiebby Harold, Brand Director of Caffè Vergnano.
The Grand Launch
The launch event was a glamorous affair, attended by celebrities and VIP guests. It not only celebrated Caffè Vergnano’s arrival in Indonesia but also served as a platform to strengthen ties within the growing premium coffee market. The event provided opportunities for potential business partnerships, fostering collaboration in the thriving sector.
Guests were treated to a unique futuristic concept, with specialty dishes infused with Caffè Vergnano coffee. Chef Andry Susanto, co-founder and executive chef of Oma Elly, served soft and delectable coffee ice cream. Meanwhile, Chef Ronny Gunawan created an exquisite array of coffee-infused cakes.
Barista Viki Rahardja showcased an impressive range of coffee beverages, while Chef Roberto Fiorini from Alba Ristorante curated a dinner with creative coffee twists. The evening was further enlivened by a performance from Gisella Anastasia and signature drinks crafted by mixologist Arey Barker.
A Premium Coffee for a Growing Market
Indonesia’s rising demand for coffee gives Toffin Indonesia confidence that Caffè Vergnano will become a key player in the premium coffee segment. “The presence of Caffè Vergnano in Indonesia not only enriches the selection of premium coffee but also offers consumers a taste of quality. We are confident that the combination of Italian heritage and a modern approach will appeal to coffee lovers in Indonesia,” said Florencia Salim, Head of Sales at Caffè Vergnano.
With over 140 years of tradition, Caffè Vergnano brings the essence of authentic Italian premium coffee to Indonesian tables, offering a truly elevated coffee experience.
To learn more about Toffin Indonesia, visit Toffin.id or follow Toffin Indonesia on Instagram.