THRILL RIDE. To attract the sportier side of men that happen to be into motorsports, Dunhill has released a sporty fragrance that is sure to appeal to those with an affinity to speed
Tim Schuhmacher is the face of Dunhill‘s new sporty fragrance
After Dunhill’s Icon, Icon Absolute and Icon Elite fragrances, comes the sportiest Icon variant yet: the aptly-named Icon Racing. Created as a tribute to British motorsports, the fragrance’s bottle is designed around the British Racing Green color. Accordingly, the fragrance is meant to embody the thrill of the open road as well as the kind of man who would enjoy driving and tinkering with cars. This vision is perfectly translated in the campaign for the fragrance, which features model Tim Schuhmacher photographed against verdant backgrounds. In essence, the Icon Racing presents a warm and a strongly masculine feel.
The full campaign image for the the Dunhill Icon Racing
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