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<p><em><strong>It smells like a ship. No, that&#8217;s not a spelling mistake. Sir Richard Branson has launched a perfume inspired by his first ocean liner the Scarlet Lady called Ship No. 1.</strong></em></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-68441 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2019/12/no1ship.jpg" alt="" width="1000" height="562" srcset="https://backend.daman.co.id/wp-content/uploads/2019/12/no1ship.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2019/12/no1ship-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/12/no1ship-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/12/no1ship-315x177.jpg 315w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
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<p>The signature scent of Virgin Voyages&#8217; inaugural ship, the perfume is described as a contrast between sea lavender and fig tree, with hints of mandarin, rosemary and sea salt.</p>
<p>In trademark Branson style, the campaign is creative, if not cheeky.</p>
<p>&#8220;What&#8217;s that smell? An age-old question put forward by sailors since the very first days of oceanic exploration,&#8221; reads the website <a href="https://itsmellslikeship.com/" target="_blank" rel="noopener">itsmellslikeship.com</a>.</p>
<p>&#8220;Take it with you wherever, whenever. And when somebody walks into the room and says, ‘It smells like something in here, but I just can&#8217;t put my finger on it.&#8217; Let them know. It smells like ship.&#8221;</p>
<p>Along with being the owner of a cruise line, Branson is also a hotelier. And many of the top luxury hotels and brands also develop their own signature scents that are diffused within the property, some of which are available for purchase.</p>
<p>Westin Hotels, The Dorchester, the Ritz Carlton and W Hotels for instance, sell room sprays and candles bearing their signature scents.</p>
<p><a href="https://itsmellslikeship.com/products/ship-no-1" target="_blank" rel="noopener">Ship No. 1</a> retails for $50 USD. Net proceeds go towards Ocean Unite</p>
<p><iframe loading="lazy" src="https://www.youtube.com/embed/ez9Lh2LOcAQ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
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This New Fragrance by Sir Richard Branson Smells Like a Cruise Ship