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The global brand partnership itself was unveiled at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley
The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors recently revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81535 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/08/Macallan-Bentley-Motors-Partner-Collaboration.jpeg" alt="" width="2000" height="1333" srcset="https://backend.daman.co.id/wp-content/uploads/2021/08/Macallan-Bentley-Motors-Partner-Collaboration.jpeg 2000w, https://backend.daman.co.id/wp-content/uploads/2021/08/Macallan-Bentley-Motors-Partner-Collaboration-300x200.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/08/Macallan-Bentley-Motors-Partner-Collaboration-1024x682.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/08/Macallan-Bentley-Motors-Partner-Collaboration-768x512.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/08/Macallan-Bentley-Motors-Partner-Collaboration-1536x1024.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/08/Macallan-Bentley-Motors-Partner-Collaboration-315x210.jpeg 315w" sizes="(max-width: 2000px) 100vw, 2000px" />
United by a dedication to mastery, craftsmanship, creativity as well as innovation, the partnership itself will initially focus on a number of core areas, including the brand’s shared journey to carbon neutrality, innovative research into the sourcing of sustainable materials, and teamwork on finding and sharing sustainable, local suppliers. Most importantly, it will additionally deliver a wide range of projects over the coming years, including jointly-developed products from both The Macallan and Bentley, and more.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81532 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_3.jpg" alt="" width="1250" height="833" srcset="https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_3.jpg 1250w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_3-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_3-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_3-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_3-315x210.jpg 315w" sizes="(max-width: 1250px) 100vw, 1250px" />
Bentley’s Chairman and Chief Executive Adrian Hallmark notes that the two brands share the same ethos—the passion for exceptional quality, a respect for artisanal handcraftsmanship, and a drive towards genuine, world-leading sustainability.
“Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal – to both lead our fields as we work towards a more sustainable future,” Hallmark further adds. “We will learn from each other in the coming months and years to advance our programs together, and on the way work on some truly extraordinary projects and products.”
<img loading="lazy" decoding="async" class="aligncenter wp-image-81531 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_1.jpg" alt="" width="1250" height="833" srcset="https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_1.jpg 1250w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_1-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_1-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_1-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/08/rsz_bentley_x_macallan_-_1-315x210.jpg 315w" sizes="(max-width: 1250px) 100vw, 1250px" />
On the other hand, Managing Director for The Macallan Igor Boyadjian also shares that The Macallan and Bentley Motors each have a rich past, and shared values of mastery, craftsmanship, creativity and innovation.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81533 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/08/Bentley-and-The-Macallan-Collaboration-7.jpeg" alt="" width="1920" height="1280" srcset="https://backend.daman.co.id/wp-content/uploads/2021/08/Bentley-and-The-Macallan-Collaboration-7.jpeg 1920w, https://backend.daman.co.id/wp-content/uploads/2021/08/Bentley-and-The-Macallan-Collaboration-7-300x200.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/08/Bentley-and-The-Macallan-Collaboration-7-1024x683.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/08/Bentley-and-The-Macallan-Collaboration-7-768x512.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/08/Bentley-and-The-Macallan-Collaboration-7-1536x1024.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/08/Bentley-and-The-Macallan-Collaboration-7-315x210.jpeg 315w" sizes="(max-width: 1920px) 100vw, 1920px" />
“Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other, supporting fresh thinking about our businesses, our customers, and ultimately our products,” Boyadjian notes further. “A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”
<iframe loading="lazy" title="Bentley x The Macallan Partnership Launch Film" width="750" height="422" src="https://www.youtube.com/embed/MrSWNR2bAP0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
All in all, by bringing together The Macallan’s mastery of whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world.

The Macallan And Bentley Motors Team Up For A More Sustainable Future

Bentley,

sustainability,

sustainable,

The Macallan