From gymnast to in-demand model, Jake Boffman reflects on his journey, shares insights on success and reveals what keeps him grounded in today’s fashion landscape
Hailing from the small town of Olathe, Kansas, Jake Boffman’s journey into modeling began when he posted photos of himself on social media. With no clear end goal in mind, he caught the attention of his followers—and eventually an agency that scouted him. Despite having no prior fashion experience, Boffman’s background in gymnastics gave him the confidence to take a leap of faith. He moved to California to pursue modeling full-time. His big breaks came quickly—first with athletic apparel brand Alo Yoga, then Skims and most recently as the face of a Jacquemus campaign, which he described as a dream come true.
As we chat with Boffman, he takes us deeper into his world, revealing the passions that drive him, his unique approach to style and the importance of staying authentic in the ever-evolving world of fashion.
DAMAN: Can you tell us a bit about your background and upbringing?
Jake Boffman: I was born in Olathe, Kansas and grew up in the same house for 18 years until I went to college. My mom homeschooled me until seventh grade when I transitioned to public school. That was a tough adjustment but definitely necessary. Outside of school, my social life mainly revolved around my competitive gymnastics team. I started gymnastics at age three and continued until I was 18.
DA: Why did you decide to move to California from your hometown?
JB: I knew that if I wanted to take modeling seriously, Los Angeles was the place to be. After graduating college, I could have moved back to Kansas to be with my family, which would have been safer and more comfortable. But moving to Los Angeles was a big, uncomfortable step—one that I believed was necessary. I’m a firm believer that comfort can kill success.
DA: Who or what has been the biggest influence on your life and career so far?
JB: Definitely my family. They’re always pushing me to be better and helping me realize my potential.
DA: In an industry as competitive as professional modeling, how do you set yourself apart?
JB: For me, modeling is about striving to be my highest self. I’m constantly working to improve physically, mentally, spiritually, financially, emotionally and intellectually. That holistic approach keeps me grounded and focused.
DA: Can you walk us through a defining moment in your career?
JB: I recently flew to New York for a cover shoot with Steven Klein. It was my first time in the city, and I was so excited to be there. Working with Steven was incredible—he’s so talented, and his work is truly art. It was an amazing opportunity, and I’m grateful for what’s ahead.
DA: What challenges have you faced as a model, and how did you overcome them?
JB: Waiting has been the biggest challenge by far. My first job with Alo Yoga came just a month after I started modeling, and I thought, “Wow, I’ll be doing this every day.” But after that, there were months of waiting, which made me doubt myself. Staying persistent was key—I kept reminding myself that success doesn’t come overnight.
DA: How do you stay motivated during tough times or burnout?
JB: I have a routine. I write down the quote, “Failure will never survive persistence,” every day. When motivation fades, I rely on routine and the boring, repetitive work that most people avoid. A lot of people talk about success but few are willing to put in the work.
I write down the quote, ‘failure will never survive persistence,’ every day. When motivation fades, I rely on routine and the boring, repetitive work that most people avoid.
DA: What are your modeling goals for the future?
JB: I want to be a successful model, travel the world and meet new people along the way. I’d love to be the face of a fragrance, see myself on a billboard and walk in Milan.
DA: You’ve modeled for brands like Alo Yoga and Skims—how were those experiences?
JB: Working with Alo Yoga was my introduction to modeling, and it was an amazing experience. Skims was my second job, and it also gave me a sense of what’s possible. After those jobs, I just wanted more from the fashion industry.
DA: You’ve worked with various brands, each with its own style. How do you adapt your energy for different campaigns?
JB: I try to understand what each brand represents—their values, beliefs and aesthetic. It’s still a learning curve, but I aim to stay authentic while embodying the brand’s vision.
DA: Any memorable moments from the Jacquemus campaign shoot?
JB: The atmosphere on set was incredible—everyone was genuinely excited to be there, working together to bring the campaign to life. It was refreshing and made me feel grateful to be part of it.
DA: What factors do you consider when deciding to collaborate with a designer or brand?
JB: I make sure it’s something I would actually use or wear and that it aligns with my personal brand. Authenticity matters to me.
DA: Any dream collaborations?
JB: Definitely Calvin Klein. Their campaigns are always iconic. I’d also love to work with Dolce & Gabbana, Moschino, Dsquared2 and Armani.
DA: Besides modeling, what other passions do you have?
JB: Gymnastics will always be a big part of me, but lately, I’ve fallen in love with tennis. I’ve started playing in tournaments, and it’s been amazing to see my progress.
DA: How do you balance modeling with your other interests?
JB: I wake up early to play tennis—it’s my favorite part of the day. Afterward, I focus on my career.
DA: How would you describe your current mindset?
JB: I’m inspired. There’s so much to learn, and I’m excited to see what the future holds.
DA: Any fitness tips or advice you swear by?
JB: Less is more—consistency wins over complexity. There’s no magic formula, basically.
DA: How would you describe your personal style?
JB: Minimalist with a twist—classy yet simple. My advice? Don’t be afraid to make mistakes—style is all about trial and error.
DA: How do you manage your social media presence while still staying true to yourself?
JB: I ignore the negativity and focus on the positives. You’ll never please everyone, so I focus on doing what feels right for me.
DA: What’s something most people don’t know about you?
JB: I’m a big introvert. People often assume that if you have a following that means you’re loud and social, but I’m actually pretty quiet, especially in public.
DA: What’s next for you?
JB: I’m focusing on modeling and looking forward to traveling more. I recently shot an editorial with a major New York photographer, and I’m excited for what’s to come.
Photography & Styling Ronald Liem
Model Jake Boffman/ Pretty Men Management