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Entering the realm of sports with a bold stride, BOSS strengthens its commitment to the &#8216;be your own BOSS&#8217; philosophy by appointing American tennis talent Taylor Fritz as its newest global brand ambassador
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-100585" src="https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_001_16x9__original.jpg" alt="" width="1500" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_001_16x9__original.jpg 1500w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_001_16x9__original-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_001_16x9__original-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_001_16x9__original-768x512.jpg 768w" sizes="(max-width: 1500px) 100vw, 1500px" /><a href="https://daman.co.id/tag/boss/">BOSS</a> continues to embody its “be your own BOSS” ethos, extending its influence into the realm of sports with the appointment of American tennis pro Taylor Fritz as its newest global brand ambassador. Known for his unwavering dedication to excellence on the court, Fritz embraces the opportunity to represent BOSS with enthusiasm. “I look forward to bringing my best, most BOSS self to the court in sportswear that combines smart aesthetics with exciting, performance driven features,” he says. To celebrate the collaboration, BOSS has released an exclusive set of photographs. Moreover, Fritz will support BOSS in numerous ongoing promotional activities, brand events, social media campaigns and more.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-100587" src="https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_002_9x16__original.jpeg" alt="" width="1000" height="1778" srcset="https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_002_9x16__original.jpeg 1000w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_002_9x16__original-169x300.jpeg 169w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_002_9x16__original-576x1024.jpeg 576w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_002_9x16__original-768x1366.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_002_9x16__original-864x1536.jpeg 864w" sizes="(max-width: 1000px) 100vw, 1000px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-100586" src="https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_003_16x9__original.jpg" alt="" width="1010" height="673" srcset="https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_003_16x9__original.jpg 1500w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_003_16x9__original-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_003_16x9__original-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/04/SpringSummer24_BOSS_Taylor_Fritz_003_16x9__original-768x512.jpg 768w" sizes="(max-width: 1010px) 100vw, 1010px" />

Taylor Fritz teams up with BOSS as global ambassador