TAG Heuer’s New Way To Stay Connected

INTERCHANGEABLE CONNECTIVITY. TAG Heuer’s second iteration of its popular Connected watch series not only offers an upgraded interface, but also personal customization

Following the successful launch of TAG Heuer’s first Connected Watch, the Swiss watchmaker has announced a new upgraded version to the popular watch series. Almost tripling its expected first launch sales figures (over 56,000 have been sold) last year, the company now expects the second-generation Connected watches to sell about 150,000 units.

The second-generation connected watch has been dubbed the TAG Heuer Connected Modular 45. As the name implies, apart from the 45mm case, the new watch offers interchangeable options, ranging from the straps, lugs, buckle and the option to switch the digital case with one that offers a mechanical movement. That’s right, you can replace the Connected case with TAG Heuer’s COSC-certified 02-T tourbillon if you feel like going full analog. The luxury watch can also be completely tailored to suit your personal style.


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