TAG Heuer Connected Golf Edition: a One-of-a-Kind Timepiece

The TAG Heuer Connected Golf edition underscores the brand’s passion for sports and solidifies its leadership in the luxury smartwatch segment.

The golfer visualizes his shot distance with TAG Heuer Connected Watch Golf Edition

Earlier this year, TAG Heuer introduced the Golf Edition as part of the third generation of its Connected watches. This is the second time that the Swiss luxury watch brand has created a watch specifically for the golf community; the first edition was presented back in 2019 together with the launch of the best-in-class TAG Heuer Golf app and became an immediate hit. Combining advanced watchmaking technology with a proven passion for golf and the world of sports, the brand unveiled a one-of-a kind timepiece thoughtfully crafted to boost a player’s game and stand out on the course or beyond.


First and foremost, the TAG Heuer Connected Golf Edition is a Connected watch, and the TAG Heuer Golf app is only one of the myriad functions that this timepiece has to offer. The aforementioned app is packed with features to help master the course, such as 3D mapping, hazards distance, shot tracking, scorecards, pro stats and the new Driving Zone feature. In short, this Connected watch built for the very best and will support any player who wants to take their game to the next level.

In addition to golf, the newly introduced TAG Heuer Sports application also supports tracking for running, cycling, walking or fitness sessions, with even more activities on the way. Powered by Google’s Wear OS, the TAG Heuer Connected Golf Edition also supports wearers throughout their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay—in shops and countries where this service is enabled—as well as music controls, an agenda, weather, maps and more through Google Play and its wide selection of apps.

Appearance wise, this high-tech luxury Connected watch is presented on a special white rubber strap with green stitching and a texture that resembles the pattern on a golf ball. There is also a black perforated rubber alternative for everyday and more formal uses. Upfront, the dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal as well as new variations of its five custom-designed mechanical or digital-inspired always-on watch faces—specially for the Golf edition—with touches of emerald green matching the striking coloured accents of the case and strap.

The brand unveiled a one-of-a kind timepiece thoughtfully crafted to boost a player’s game and stand out on the course

As a final touch, the ultra-lightweight 45mm black titanium case echoes the distinct design and refined finishes of TAG Heuer chronographs. Moreover, the exclusive matte black ceramic bezel features 18 engraved and lacquered graduations, which serve as a reference for a golfer’s performance at each hole. At the same time, the white lacquer on the rotating crown and green lacquer on the pushers echo the unmistakable hues of the course. Of particular note, the pushers have a dedicated usage for the TAG Heuer Golf app as they are used to record shots and shot distances with optimal precision.


Overall, the TAG Heuer Connected Watch Golf Edition is a unique combination of the refinement you expect from a chronograph crafted in the purest watchmaking tradition with a state-of-the-art, custom-designed digital experience geared towards performance. It offers wearers a striking and versatile digital wristwatch to enhance their individual lifestyle and, of course, their golf game.

Designed, developed and optimized for players of the world’s number one individual sport, the TAG Heuer Connected Golf Edition is the ultimate timepiece for golf enthusiasts and lovers of fine watchmaking. Without a doubt, this is definitely the ideal companion for golfers who desire a statement luxury watch that will help improve their game while offering the daily