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TAG Heuer honors Ayrton Senna with a stunning Carrera Chronograph Tourbillon timepiece, blending luxury craftsmanship and racing heritage in a limited-edition tribute to the legendary driver
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-105831" src="https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_SEDUCTION_FULLFRAME_RGB-878x1024.jpg" alt="" width="750" height="875" srcset="https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_SEDUCTION_FULLFRAME_RGB-878x1024.jpg 878w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_SEDUCTION_FULLFRAME_RGB-257x300.jpg 257w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_SEDUCTION_FULLFRAME_RGB-768x896.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_SEDUCTION_FULLFRAME_RGB-1317x1536.jpg 1317w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_SEDUCTION_FULLFRAME_RGB.jpg 1372w" sizes="(max-width: 750px) 100vw, 750px" />
In an exciting fusion of fine watchmaking and a passion for motorsports, TAG Heuer and the Senna Brand pay homage to one of Formula 1’s greatest drivers, Ayrton Senna, through a stunning timepiece that blends speed, precision and timeless elegance: the TAG Heuer Carrera Chronograph Tourbillon x Senna. This exclusive, limited-edition watch isn’t just a testament to cutting-edge watchmaking—it’s a tribute to Senna’s enduring legacy as a symbol of excellence and resilience on the racetrack.
At the same time, Senna’s storied life and career will soon be celebrated in a six-part Netflix series premiering on November 29, 2024. Starring TAG Heuer ambassador Gabriel Leone as Senna, this series dives deep into Senna’s journey, from his early days racing go-karts in Brazil to his legendary status as a three-time Formula 1 World Champion. For fans, the series offers a unique lens on his accomplishments, personal battles, and the relationships that shaped him, all culminating in the fateful 1994 San Marino Grand Prix.
<h2>A Legendary Partnership </h2>
The TAG Heuer and Ayrton Senna partnership dates back to 1988, a time when the Brazilian driver was rewriting the limits of Formula 1. As the face of TAG Heuer during his prime, Senna really embodied the spirit of TAG Heuer’s motto, “Don’t Crack Under Pressure.” Over the years, TAG Heuer has honored Senna’s legacy with multiple commemorative timepieces, each capturing the essence of his fearless pursuit of excellence. The TAG Heuer Carrera Chronograph Tourbillon x Senna is the latest in a line of tributes, following in the footsteps of earlier models released in 2018 and 2019 that captured the hearts of collectors and motorsport fans worldwide.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-105833" src="https://backend.daman.co.id/wp-content/uploads/2024/11/91FR_009-A5-1024x682.jpg" alt="" width="750" height="500" srcset="https://backend.daman.co.id/wp-content/uploads/2024/11/91FR_009-A5-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/11/91FR_009-A5-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/11/91FR_009-A5-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/11/91FR_009-A5-1536x1023.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2024/11/91FR_009-A5-1568x1045.jpg 1568w, https://backend.daman.co.id/wp-content/uploads/2024/11/91FR_009-A5.jpg 1600w" sizes="(max-width: 750px) 100vw, 750px" />
“Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life. With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us. This timepiece embodies the passion and precision that defined his remarkable journey.” said Antoine Pin, CEO of TAG Heuer.
<h2>The TAG Heuer Carrera Chronograph Tourbillon x Senna</h2>
This watch is an extraordinary piece of horological art, crafted with a meticulous attention to detail that channels Senna’s essence. The 44mm case, constructed from durable grade-2 titanium, houses TAG Heuer’s in-house chronograph tourbillon movement, a technical marvel designed for precision. Its powerful yet elegant architecture reflects the spirit of a driver who constantly pushed boundaries.
The black carbon bezel, engraved with “Senna” and a tachymeter scale reaching up to 400 km/h, mirrors the speed and precision that defined Senna’s career. A prominent subdial at the 9 o’clock position features Senna’s branding, and the dial’s striking yellow accents echo the color of Senna’s famous helmet logo. This dial’s intricate design incorporates a skeletonized layout, with layered finishes and a checkered flag motif, giving a nod to Senna’s racing victories.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-105832" src="https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_CASEBACK_4-5-819x1024.jpg" alt="" width="750" height="938" srcset="https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_CASEBACK_4-5-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_CASEBACK_4-5-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_CASEBACK_4-5-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_CASEBACK_4-5-1229x1536.jpg 1229w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_CASEBACK_4-5.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px" />
Turning the watch over reveals another thoughtful touch: the caseback is engraved with an iconic image of Senna in his helmet, an image provided by the Senna Brand. The limited-edition numbering, out of a total of 500 pieces, further heightens its appeal, making it a collector’s piece that embodies both exclusivity and a deep respect for Senna’s legacy.
Completing the design is a high-quality blue rubber strap that offers durability and comfort, perfect for a lifestyle that embraces both performance and elegance. The TAG Heuer Carrera Chronograph Tourbillon x Senna is not just a timepiece; it’s a wearable tribute to the relentless drive and ambition that characterized Ayrton Senna.
“We are incredibly proud to continue our collaboration with TAG Heuer in creating exceptional timepieces like the TAG Heuer Carrera Chronograph Tourbillon x Senna. It is a privilege to see Ayrton’s legacy endure, and to have TAG Heuer as a partner in this journey. Ayrton would be deeply honored by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness.” said Bianca Senna, CEO of Senna Brand.
<h2>For Collectors and Motorsport Enthusiasts</h2>
This limited-edition TAG Heuer watch, with its striking aesthetics and top-notch engineering, is set to attract collectors and enthusiasts around the globe. Its rare combination of technical prowess and design ensures that this watch is more than a collector’s item; it’s a piece of history. Beyond the watch itself, the partnership celebrates Senna’s legacy and his deep, enduring influence on the world of motorsport. Senna’s appeal has only grown in the years since his passing, with new generations of fans inspired by his story, and this watch serves as a bridge between past and present, tradition and innovation.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-105834" src="https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_HERO_FULLFRAME_RGB-768x1024.jpg" alt="" width="750" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_HERO_FULLFRAME_RGB-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_HERO_FULLFRAME_RGB-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_HERO_FULLFRAME_RGB-1152x1536.jpg 1152w, https://backend.daman.co.id/wp-content/uploads/2024/11/CBU5081.FT6274_HERO_FULLFRAME_RGB.jpg 1200w" sizes="(max-width: 750px) 100vw, 750px" />
The Carrera Chronograph Tourbillon x Senna made its public debut at a launch event in Brazil, where Gabriel Leone, portraying Senna in the Netflix series, wore the timepiece on his wrist—a fitting touch to the heartfelt tribute.
<h2>A Lasting Tribute to Ayrton Senna</h2>
TAG Heuer’s ongoing collaboration with the Senna Brand is a reminder of the synergy between high-performance motorsport and luxury watchmaking. Each of these limited-edition watches allows fans to connect with Senna’s legacy, bringing a touch of his spirit into everyday life. As the Netflix series hits screens later this month, this exclusive timepiece will give fans an opportunity to immerse themselves in Senna’s world and keep a part of his legacy alive on their wrists.
For those who seek the extraordinary, the TAG Heuer Carrera Chronograph Tourbillon x Senna is more than just a watch. It’s a journey into the heart of motorsport, a tribute to a racing legend, and an embodiment of the uncompromising drive that Ayrton Senna left behind.
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TAG Heuer Carrera Chronograph Tourbillon x Senna: A High-Speed Tribute to Ayrton Senna

Ayrton Senna,

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TAG Heuer Carrera Chronograph Tourbillon x Senna