The Italian fashion brand utilizes its Canvas platform to present its latest creations
As fashion brands from all over the world try to outdo each other by showcasing their new collections outside the usual runway show format, Sunnei made headlines everywhere by presenting its Spring/Summer 2021 collection using CGI where 3D avatars dance to the rhythm of Macarena.
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The show has been uploaded to the brand’s IGTV channel (as seen above) and it is certainly worth watching. It’s really interesting to see the way the clothes change following the song with a stead progression: from neutral tones to colorful hues, from plain to stripes and so forth. There’s also several moments dedicated to shoes, outerwear and accessories.
This video, along with the proper lookbook showcasing the collection, utilizes Sunnei’s Canvas, a virtual reality platform that allows for a wide degree of customization. In a way, this innovative way of showcasing a fashion collection certainly heralds how fashion shows and even fashion shopping can possibly evolve in the near future.
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