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News: Kenzo collaborates with Blue Marine Foundation

PLENTY OF FISH. You can take the girl out of California, but you can’t take California out of the girl. Following Kenzo’s aquatic-themed spring/summer ’14 collection is the label’s collaboration with Blue Marine Foundation.

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Creative directors Carol Lim and Humberto Leon, both being California natives, harbor a fondness for the ocean and highlight issues concerning overfishing and sea pollution. Marrying fashion and the preservation of marine-life, the dynamic duo launched a collection of unisex sweatshirts and T-shirts with the slogan, “No Fish No Nothing” emblazoned across each piece. With a goal of providing financial support, as well as bringing awareness to the public with a touch of Kenzo quirkiness, the fashion house hopes to embark on a long-time partnership with the venerated foundation.