Italian tennis star Lorenzo Musetti brings athletic energy and contemporary style to IUMAN Intimissimi’s Fall/Winter 2026 campaign
As the new face of IUMAN Intimissimi’s Fall/Winter 2026 campaign, Italian tennis player Lorenzo Musetti brings the menswear label into a new chapter, connecting its contemporary identity with the world of professional sport. The partnership reflects a more dynamic direction for IUMAN, allowing its aesthetic to move seamlessly between everyday style and high-performance athletics. Through Musetti, the brand finds a natural connection to the athlete’s daily rhythm, from preparation and training to the intensity of competition.
Musetti fronts IUMAN’s sophisticated Filo Premium collection of shirts and knickers, crafted from 100-percent mercerized cotton for the Fall/Winter campaign. The imagery explores the relationship between comfort and performance, offering a more intimate view of an athlete beyond the competitive arena. The partnership also extends directly onto the ATP Tour. Beginning Sept. 30 at the Tokyo event, Musetti will wear an IUMAN patch on his playing shirt, bringing the Italian label into his professional season and placing it firmly within the world of elite tennis.
The collaboration further introduces a microfiber boxer developed with movement and comfort in mind, offering flexibility and support throughout an athlete’s day. With Musetti at the center of its latest campaign, IUMAN draws a direct line between contemporary menswear and the discipline of professional sport. The result is a Fall/Winter 2026 story that looks beyond the traditional boundaries of fashion, positioning the athlete not simply as its ambassador but as an integral part of the brand’s evolving identity.
