For Fall/Winter 2026, Butler interprets the house’s menswear codes on screen alongside digital character NOT-KARL, bringing a modern, playful edge to the season
Karl Lagerfeld unveils its Fall/Winter 2026 project, “From Paris With Love.” As the title suggests, the campaign puts Paris Hilton front and center, alongside a cast of notable figures including Spanish model and actor Jon Kortajarena. For the season’s menswear, the house taps Kit Butler, who embodies Karl’s codes through sharp, traditional suiting.
Shot by Matt Easton and styled by Isabelle Kountour, the campaign tells a story of Parisian glamour that moves between past and present. In the frames, Butler puts the season’s suiting in focus, with its cut and silhouette remaining the central narrative.
Adding another layer is NOT-KARL, a digital character that nods to the founder through dark sunglasses, wit and a distinct sense of humor. He appears throughout as Butler’s companion, brought to life within a vintage television set.