The Spanish footballer fronts the Italian menswear label’s latest campaign, pairing everyday underwear essentials with a portrait of confidence and athletic ease
Ferran Torres is taking his competitive edge beyond the football pitch as the new global ambassador for IUMAN Intimissimi, the Italian label’s menswear and underwear brand. The Spanish forward stars in a campaign that brings his athletic identity into a more personal setting, exploring the intersection of physical confidence and understated everyday style.
Set in a football-themed locker room, the campaign sees Torres model the brand’s signature underwear, from black and white boxer briefs to essential cotton pieces. The setting lends the imagery a sense of familiarity, while his athletic physique and distinctive tattoos bring a personal dimension to the visuals. Scenes featuring familiar training routines, including ball work and jumping rope, further connect the collection to the discipline and movement of his life on the pitch.
At the heart of the collection is IUMAN Intimissimi’s emphasis on comfort, quality and understated masculine style. Pima cotton boxer briefs and pieces from the Mercerised Premium line are among the featured offerings, balancing everyday practicality with considered materials and construction. For IUMAN Intimissimi, the partnership brings a recognizable sporting figure into its vision of contemporary menswear, while giving Torres another platform to extend his profile beyond football.
