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The famed Fendi Factory takes central stage in the brand’s SS24 campaign

As a captivating homage to its legacy of craftsmanship, Fendi finds inspiration in its renowned factory for the Spring/Summer 2024 collection.

Image THE FENDI Factory plays a central role in informing Fendi’s spring/summer 2024 collection. The place holds a special meaning to the storied house as it symbolizes its commitment to craftsmanship and innovative design. In homage to the creative space, Fendi presents a campaign echoing the venue’s industrial atmosphere. Joining the set were a host of Fendi ambassadors, including American actor and singer Jeremy Pope, Italian actor Massimiliano Caiazzo and Chinese actor Kuanghan Hsu, captured by photographer Bruno Staub. Under the creative direction of Italian artist Nico Vascellari, the three posed a fashionable act in Fendi’s recent pieces designed by Silvia Venturini Fendi

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