Featuring Italian swimmer Thomas Ceccon and model Brennan Aldred, the campaign trades conventional underwear imagery for candid changing-room moments that put comfort, camaraderie and contemporary design in focus
Emporio Armani has developed a distinctive approach to underwear campaigns, pairing its refined essentials with energetic, sports-inspired narratives that give equal attention to the pieces and the personalities wearing them.
For Fall/Winter 2026, the Italian label brings together swimmer Thomas Ceccon and model Brennan Aldred. Moving away from the high-contrast black-and-white imagery often associated with underwear advertising, the campaign takes a more relaxed approach, presenting underwear as an everyday essential that balances considered design with comfort.
Photographed by Giampaolo Sgura, the campaign unfolds in a changing room furnished with metal lockers and wooden benches. Ceccon and Aldred are captured in unguarded moments of conversation, as though winding down after a workout. The setting becomes a social space where the post-training routine is as much about unwinding and catching up as it is about getting changed.
Throughout the campaign, Emporio Armani underwear remains central to the imagery. Signature logo waistbands, subtle patterns and a restrained neutral palette give the collection its understated character, balancing the brand’s sporty sensibility with a distinctly modern approach to everyday essentials.