With his sharp presence and charm, Charles Melton turns a paparazzi chase into a stylish sneaker escape in Coach’s latest campaign
In Coach’s vibrant “Not Just for Walking” campaign, Charles Melton takes the spotlight once again, showcasing the dynamic versatility of the Soho Sneaker. Directed by Alma Har’el, the scene features the 34-year-old actor as a celebrity pursued by paparazzi. With a clever diversion—tossing a pair of Soho Sneakers under a curtain—he makes a barefoot getaway. A convertible awaits, complete with a fresh pair of sneakers and a screenplay, setting the stage for his next move.
The Soho Sneaker, which debuted on Coach’s Spring 2025 runway and quickly hit stores, draws inspiration from cross-training sneakers of the 1980s and ’90s. True to Coach’s “Not Just for Walking” ethos, its design supports a lifestyle that’s active and expressive.
Sustainability also plays a key role in the sneaker’s construction. The upper is crafted from cotton denim sourced from regenerative farms while other components incorporate recycled and bio-based materials.
TEXT Diar Matahari