Shot against Los Angeles’ distinctive urban rhythms, the campaign pairs two of Asia’s most recognizable stars with Burberry’s signature outerwear, reinterpreting the British house’s heritage through individual style
As the weather turns toward outerwear season, Burberry returns to a familiar strength with “Same City, Different Rhythms,” a new campaign featuring Bright and Son Heung-min. Set in Los Angeles, the campaign celebrates the British house’s 170-year history while exploring how its signature outerwear adapts to the individual.
Photographed separately against the city’s morning light, the two stars bring distinct sensibilities to the same collection. Their paths may differ, but both approach Burberry’s outerwear on their own terms, allowing personal style to shape the way each piece is worn.
Bright moves between contrasting looks, first in an all-black peacoat before adopting a more relaxed combination of a corduroy jacket and Burberry’s signature checked shawl. Son, meanwhile, favors understated ease, appearing in a navy nylon quilted jacket before stepping out in a double-breasted silhouette while walking his dog.
Through these everyday moments, “Same City, Different Rhythms” presents outerwear as an expression of personal style rather than a seasonal uniform. The result brings Burberry’s longstanding design codes into the present, with familiar silhouettes finding new character in the way they are worn.