In “Italian Stories,” Chinese actor Xiao Zhan moves between refined tailoring and relaxed essentials, highlighting the Italian house’s approach to craftsmanship, understated luxury and contemporary menswear.
For Fall/Winter 2026/27, TOD’s reunites with global brand ambassador Xiao Zhan for “Italian Stories,” a campaign rooted in Italian craftsmanship and understated style. The Chinese actor models a series of sophisticated looks that reflect the house’s approach to contemporary menswear, balancing refined design with an effortless sensibility.
Against a backdrop evoking the Italian countryside, Xiao moves between tailored pieces and casual wardrobe essentials. The selection highlights key TOD’s designs, including the Di Bag, the house’s iconic loafers and the new Red Dot shoes. His understated presence lends the campaign a sense of ease, presenting each piece not as an object of formal luxury but as a natural extension of personal style.
The campaign also marks another chapter in the ongoing relationship between Xiao and the Italian house. His composed demeanor complements TOD’s understated approach to luxury, bringing a sense of quiet confidence to the collection.
While the wider Fall/Winter campaign celebrates the Italian way of life through friendship, intimacy and the beauty of the countryside, Xiao’s installment takes a more personal approach. His looks capture the season with polished ease, framing TOD’s craftsmanship through a contemporary lens.
