Special Report: Zenith & Land Rover Launch Collaborative Watch in Paris


The case back of the El Primero Range Rover Special edition


Chapter 3: The Future

With the main event concluded, the guests dispersed—some went home to rest, others lingered to enjoy a final cigar or to further examine the new car and the new watch. It was certainly an engaging evening, full of laughter and huge surprises. But as everybody looked at the “now,” it should be noted that the “future” holds many more surprises.

Again, the night wasn’t only about the launch of a commemorative timepiece, but it also marked the start of a long-term partnership. What this means in the long-run remains to be seen, but when two legendary creators the likes of Zenith and Land Rover put their heads together, the resulting creations are sure to carve new legends of their own.



This article first appeared in DA MAN Dec’16/Jan’17. Get your copy here.



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