Special Report: Zenith & Land Rover Launch Collaborative Watch in Paris


The commemorative watch


Appendix I: The Watch

As Land Rover’s McGovern mentioned earlier in the night, the watch his company and Zenith worked on “remain[s] unmistakably an El Primero, but allude to Range Rover’s DNA.” Naturally, the watch bore an inscription that read “Zenith Range Rover” to commemorate the partnership. More importantly, the dial featured a brushed gray motif as a nod to the color scheme of the original Range Rover.

The 42mm matt black ceramized aluminum case features a streamlined design with subtle curves—again, much like the line of cars inspiring it. Furthermore, the automatic El Primero 400b movement driving this timepiece is contained in an aluminum bodywork that references the Range Rover’s chassis. More references to the two brands are found on the sapphire case-back, including an inscription that reads “El Primero Range Rover/Special Edition” and the logos of Zenith and Range Rover on the oscillating weight. One final touch worth mentioning would be the calfskin strap, which looks exactly like the leather upholstery in the Range Rover SVAutobiography dynamic.

Unexpectedly, many guests gathered around the newly unveiled car to take snapshots of the El Primero Range Rover special edition watch against the car’s hood, the steering wheel or the leather seats. The visual connection between the new ticker and the new Range Rover was simply too good not to immortalize.



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