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<h2>OFF THE BEATEN PATH. Zenith and Land Rover launch a timepiece celebrating their entwined destinies. Joezer Mandagi reports from Paris</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-“Born-Wild”-by-French-artist-Richard-Orlinski.jpg"><img loading="lazy" decoding="async" class="size-full wp-image-43268" src="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-“Born-Wild”-by-French-artist-Richard-Orlinski.jpg" alt="" width="600" height="434" srcset="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-“Born-Wild”-by-French-artist-Richard-Orlinski.jpg 600w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-“Born-Wild”-by-French-artist-Richard-Orlinski-300x217.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-“Born-Wild”-by-French-artist-Richard-Orlinski-315x228.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></a> 
“Born Wild” by French artist Richard Orlinski
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September in Paris is a magical time. High season is over and the hordes of tourists looking for a romantic winter holiday have yet to arrive. So, you really get to see the city’s creative streak at work. Naturally, it seems extra fitting that this would become the venue for the unveiling of a grand collaboration between two legendary brands.
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Chapter 1: 1969
Partnerships between automotive brands and watchmakers have been around for decades. So, what is it that makes this collaboration between <a href="http://daman.co.id/?s=Zenith">Zenith</a> and <a href="http://daman.co.id/?s=Land-Rover">Land Rover</a> worth taking note of? The short answer, as the two brands put it, is that this long-term partnership commitment is “explosive, creative and entirely natural.” For the long answer, a look at the history of these two trailblazers would paint a better picture.
Land Rover is an iconic car manufacturer, in the most literal sense of the word: most people would instantly recognize a Land Rover when they see one on the street. basically, the brand has been synonymous with all-terrain driving since their debut in the late 1940s and is still one of the go-to names for adventures through the roughest terrains. Then, in 1969, the British brand introduced an entirely new concept with its Range Rover line. besides its incomparable on- and off-road performance, the Range Rover was certainly considered up-market in contrast with preceding Land Rover models and has now evolved into one of the finest luxury SUVs.
The history of Zenith, meanwhile, stretches back even longer. For more than 150 years, the Swiss watch brand has built a name for precision. a total of 2,333 chronometry prizes amassed within a century and a half stands testament to this reputation. Today, Zenith is primarily known for the El Primero chronographs, one of the first automatic chronograph movements and arguably the most accurate in the world. The <a href="http://daman.co.id/?s=El-Primero">El Primero</a>, by the way, made its debut also in 1969.
Interestingly, the El Primero chronograph and the Range Rover would have their first adventure together three years later. During his famous 136-day crossing of the Darién Gap, explorer John Blashford-Snell drove an early Range Rover while an El Primero <a href="http://daman.co.id/mechanism-chronicles-of-chronograph/">chronograph</a> sat on his wrist. If anything, the expedition showed how both models had the durability and capability to perform exceedingly well even under the most demanding conditions.
In the years to come, there have been numerous attempts to copy both the El Primero and the Range Rover. But few—if any—have managed to equal them. Their iconic silhouettes, charisma and technical performance remain exemplary and have turned them from yesterday’s trailblazers into today’s archetypes.
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Read more about our adventure in Paris on the next page.

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<a href="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-Aldo-Magada-Ralph-Speth-Jean-Claude-Biver-and-Gerry-McGovern.jpg"><img loading="lazy" decoding="async" class="size-full wp-image-43269" src="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-Aldo-Magada-Ralph-Speth-Jean-Claude-Biver-and-Gerry-McGovern.jpg" alt="" width="600" height="400" srcset="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-Aldo-Magada-Ralph-Speth-Jean-Claude-Biver-and-Gerry-McGovern.jpg 600w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-Aldo-Magada-Ralph-Speth-Jean-Claude-Biver-and-Gerry-McGovern-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-Aldo-Magada-Ralph-Speth-Jean-Claude-Biver-and-Gerry-McGovern-315x210.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></a> 
Aldo Magada, Ralph Speth, Jean-Claude Biver and Gerry McGovern
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Chapter 2: 2016
Almost half a century after debuting their respective product lines that would become legendary, Zenith and Land Rover announced the start of a long-term partnership. “The match between our two brands is very strong,” <a href="http://daman.co.id/?s=Aldo-Magada">Aldo Magada</a>, president and CEO of Zenith, points out. “Zenith and Range Rover are both pioneers in our respective industries, and we both create unique, innovative products. Through timeless design, both brands express authentic luxury. The Zenith team is very excited to start this longterm partnership with Range Rover, another superb brand and kindred spirit.”
To celebrate this momentous event, a special timepiece was designed: the El Primero Range Rover special edition chronograph. Both Zenith and Land Rover wanted to do more than simply slapping the brand name of the latter on a thematic watch created by the former. “The Zenith El Primero is one of the most distinctive watch designs ever produced, in my view,” says Gerry McGovern, Land Rover’s chief design officer. “Therefore it has been imperative to honor and respect this iconic design. It had to remain unmistakably an El Primero, but allude to Range Rover’s DNA.”
Of course, the launch event for the watch—and the inauguration of the partnership—was appropriately exciting, lively and, yes, a bit emotional. More than 200 guests including VIPs, brand ambassadors, distributors and members of the press, gathered on the evening of September 29 at Les Pavillons des Etangs, a charming estate in the heart of the Bois de Boulogne public park and just a stone’s throw away from the <a href="http://daman.co.id/fondation-louis-vuitton-is-transported-to-venice/">Louis Vuitton Foundation</a> (an art museum and cultural center sponsored by LVMH, which acquired Zenith back in 1999).
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-cheese-cutting-ceremony.jpg"><img loading="lazy" decoding="async" class="size-full wp-image-43266" src="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-cheese-cutting-ceremony.jpg" alt="" width="600" height="400" srcset="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-cheese-cutting-ceremony.jpg 600w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-cheese-cutting-ceremony-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-cheese-cutting-ceremony-315x210.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></a> 
The cheese-cutting ceremony
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The venue certainly created a nostalgic and cozy atmosphere as guests mingled near the open bar, marveled at a classic Range Rover on display or huddled near a couple of outdoor heaters to watch the night creep in over the nearby pond. Things turned from intimate to festive with the arrival of the event’s main stars, including <a href="http://daman.co.id/?s=Jean-Claude-Biver">Jean-Claude Biver</a>, head of LVMH&#8217;s watch division, followed by the first unveiling of the night: A series of artworks by French sculptor Richard Orlinski featuring a blend of Land Rover parts and huge, stylized watch cases that were unmistakably Zenith.
The second unveiling happened midway through dinner as Land Rover introduced the new Range Rover SVAutobiography Dynamic. It should be noted that this event coincided with Paris Motor Show 2016, so there were quite a few car connoisseurs and automotive journalists in the crowd and their excitement was palpable.
Then again, seeing next year’s must-have luxury SUV was a treat for just about anyone. The celebration continued, interspersed with more speeches and presentations, and even a cheese-cutting ceremony featuring a huge wheel of cheese made at Biver’s farm in the Swiss Alps, which was cut into bite-sized pieces and added to the dessert menu. And then the moment everybody has been waiting for: The third unveiling of the night, which introduced the El Primero Range Rover special edition.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-commemorative-watch-inside-the-new-Range-Rover.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-43267" src="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-commemorative-watch-inside-the-new-Range-Rover.jpg" alt="" width="600" height="450" srcset="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-commemorative-watch-inside-the-new-Range-Rover.jpg 600w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-commemorative-watch-inside-the-new-Range-Rover-300x225.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-commemorative-watch-inside-the-new-Range-Rover-315x236.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></a> 
The commemorative watch
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Appendix I: The Watch
As Land Rover’s McGovern mentioned earlier in the night, the watch his company and Zenith worked on “remain[s] unmistakably an El Primero, but allude to Range Rover’s DNA.” Naturally, the watch bore an inscription that read “Zenith Range Rover” to commemorate the partnership. More importantly, the dial featured a brushed gray motif as a nod to the color scheme of the original Range Rover.
The 42mm matt black ceramized aluminum case features a streamlined design with subtle curves—again, much like the line of cars inspiring it. Furthermore, the automatic El Primero 400b movement driving this timepiece is contained in an aluminum bodywork that references the Range Rover’s chassis. More references to the two brands are found on the sapphire case-back, including an inscription that reads “El Primero Range Rover/Special Edition” and the logos of Zenith and Range Rover on the oscillating weight. One final touch worth mentioning would be the calfskin strap, which looks exactly like the leather upholstery in the Range Rover SVAutobiography dynamic.
Unexpectedly, many guests gathered around the newly unveiled car to take snapshots of the El Primero Range Rover special edition watch against the car’s hood, the steering wheel or the leather seats. The visual connection between the new ticker and the new Range Rover was simply too good not to immortalize.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-case-back-of-the-el-primero-Range-Rover-Special-edition.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-43270" src="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-case-back-of-the-el-primero-Range-Rover-Special-edition.jpg" alt="" width="600" height="400" srcset="https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-case-back-of-the-el-primero-Range-Rover-Special-edition.jpg 600w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-case-back-of-the-el-primero-Range-Rover-Special-edition-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/12/DA-MAN-Special-Report-Zenith-Land-Rover-The-case-back-of-the-el-primero-Range-Rover-Special-edition-315x210.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></a> 
The case back of the El Primero Range Rover Special edition
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Chapter 3: The Future
With the main event concluded, the guests dispersed—some went home to rest, others lingered to enjoy a final cigar or to further examine the new car and the new watch. It was certainly an engaging evening, full of laughter and huge surprises. But as everybody looked at the “now,” it should be noted that the “future” holds many more surprises.
Again, the night wasn’t only about the launch of a commemorative timepiece, but it also marked the start of a long-term partnership. What this means in the long-run remains to be seen, but when two legendary creators the likes of Zenith and Land Rover put their heads together, the resulting creations are sure to carve new legends of their own.
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This article first appeared in DA MAN Dec&#8217;16/Jan&#8217;17. Get your copy <a href="http://daman.co.id/get-tablet-version/">here</a>.
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Special Report: Zenith & Land Rover Launch Collaborative Watch in Paris

Aldo Magada,

chronograph,

El Primero,

Jean-Claude Biver,

Land Rover,

Special Report,

Watches,

zenith