Sir Lewis Hamilton fronts Valentino’s “Pink PP” campaign

Italian luxury house Valentino paints this year’s fall and winter pink through its latest menswear campaign dubbed “Pink PP.”

For this campaign, the maison enlisted the help of Formula One World Champion Sir Lewis Hamilton. The Mercedez-Benz racer is also the first menswear diva for this very campaign, as he embodies individuality, authenticity and advocacy that are in line with designer Pierpaolo Piccioli’s values. Showcasing the key pieces of the collection, Hamilton is seen rocking an all-pink assemblage comprising matching nylon shirt jacket and pants, a T-shirt and the One-Stud XL Low-Top sneakers. The campaign imagery is set against a monochromatic stage with a handwritten manifesto adorning the wall, and are shot by Nicolas Kern. Law Roach created the ensemble while Hannah Murray was in charge of make-up.