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Things are changing in Geneva. For its 30th edition in April 2020, Salon International de la Haute Horlogerie (SIHH) makes the biggest change in its history. With a new name, new format, new dates and also new audiences, SIHH becomes Watches &amp; Wonders Geneva.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-66420" src="https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH_WW_Geneva_Logo_Noir.png" alt="" width="2212" height="1048" srcset="https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH_WW_Geneva_Logo_Noir.png 2212w, https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH_WW_Geneva_Logo_Noir-300x142.png 300w, https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH_WW_Geneva_Logo_Noir-768x364.png 768w, https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH_WW_Geneva_Logo_Noir-1024x485.png 1024w, https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH_WW_Geneva_Logo_Noir-315x149.png 315w" sizes="(max-width: 2212px) 100vw, 2212px" />
“Because it&#8217;s about more than watches, we chose a name that conveys a sense of wonder, excellence, openness, and discovery; a different way to experience watchmaking. Watches &amp; Wonders becomes the focal point for the exceptional talent, creativity and infinite innovation of the world&#8217;s leading watch and jewelry Maisons,” announced Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie.
As a global concept that celebrates fine watchmaking worldwide, with Geneva as its first destination, from April 25th to 29th, 2020, Watches &amp; Wonders Geneva will bring the entire international watch community together. On top of that, this will also be the first time the event opens its doors through &#8220;In the City&#8221; program, by inviting not only just professionals, but also the public, and young people in particular—as this will be the first-ever opportunity—to discover and experience watchmaking differently.
<figure id="attachment_66544" aria-describedby="caption-attachment-66544" style="width: 1000px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="wp-image-66544 size-full" src="https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH2019_visuel-foule-entree_1000x665.jpg" alt="" width="1000" height="665" srcset="https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH2019_visuel-foule-entree_1000x665.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH2019_visuel-foule-entree_1000x665-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH2019_visuel-foule-entree_1000x665-768x511.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/10/SIHH2019_visuel-foule-entree_1000x665-315x209.jpg 315w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-66544" class="wp-caption-text">SIHH 2019</figcaption></figure>
<figure id="attachment_66546" aria-describedby="caption-attachment-66546" style="width: 1512px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="wp-image-66546 size-full" src="https://backend.daman.co.id/wp-content/uploads/2019/10/image1-6.jpeg" alt="" width="1512" height="2016" srcset="https://backend.daman.co.id/wp-content/uploads/2019/10/image1-6.jpeg 1512w, https://backend.daman.co.id/wp-content/uploads/2019/10/image1-6-225x300.jpeg 225w, https://backend.daman.co.id/wp-content/uploads/2019/10/image1-6-768x1024.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2019/10/image1-6-315x420.jpeg 315w" sizes="(max-width: 1512px) 100vw, 1512px" /><figcaption id="caption-attachment-66546" class="wp-caption-text">A. Lange &amp; Söhne stand at the SIHH 2019. Photo credit: deployant.com</figcaption></figure>
Case in point: From exhibitions, walking tours, initiations to watchmaking and visits to manufactures, along with boutique presentations, museum open houses, conferences, conversations with industry players and many more will make up a rich and varied programs that is open to everyone—a truly inclusive and immersive event which enjoys the support of the City and the Canton of Geneva.
All in all, Watches &amp; Wonders is set to become the hallmark of excellence, as a place for professionals to meet and be inspired, and for the public to learn more about, and marvel at, watchmaking and its countless wonders.

SIHH Rebrands as Watches & Wonders Geneva