International pop sensation Shawn Mendes extends his partnership with Emporio Armani. Following their successful collaboration last year, the 19-year-old artist will now be the face of the entire collection of Emporio Armani watches.
The partnership between the singer-songwriter and the brand was unveiled at the Emporio Armani spring 2018 show, with the artist closing the runway show. Shawn Mendes wore the very first Emporio Armani smartwatch.
“Shawn [Mendes] has been a perfect ambassador for Emporio Armani; he has transmitted his fresh and innovative spirit, as well as his energy and passion for the brand to his fans all over the world. It’s been just logical and natural to extend and widen our partnership,” said Giorgio Armani.
The Emporio Armani watch collection is out in August, in stores and online.
“Emporio Armani was just a natural choice, true to my style, and I couldn’t be more grateful for the opportunity I was given to keep collaborating with Giorgio Armani and his team,” said the Canadian-born artist.
French photographer Ugo Richard photographed the watch ad campaign in Toronto, Canada, while the fashion video was made by Italian director Francesco Meneghini.
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