The campaign for Emporio Armani’s spring/summer 2024 underwear collection features Sergio Perdomo is a series of cool and relaxed images

Colombian model Sergio Perdomo has been making waves in the fashion world as the face of various major brands, from Dsquared2 to Hugo Boss and—most recently—Emporio Armani. For the latter, Perdomo dazzled in the brand’s spring/summer 2024 underwear campaign. In showcasing the Italian brand’s boxer briefs, he also wore a temporary tattoo. The campaign was shot by Giampaolo Sgura, who renowned for his work for many esteemed publications and fashion brands.
Accompanying Perdomo, models Mattia Narducci, Emre Celik and Jessie Lie also starred in the campaign. All of them highlighted various pieces from Emporio Armani’s most recent underwear collection.
If you haven’t already, revisit our exclusive chat with Sergio Perdome here.
