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<h2>Welcoming Uomo Salvatore Ferragamo into the world</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-3.jpg"><img decoding="async" class="aligncenter size-large wp-image-38710" src="https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-3-657x1024.jpg" alt="ben barnes at salvatore ferragamo scent of life uomo fragrance launch-3" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-3-657x1024.jpg 657w, https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-3-193x300.jpg 193w, https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-3-768x1197.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-3-315x491.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-3.jpg 770w" sizes="(max-width: 657px) 100vw, 657px" /></a> 
Ben Barnes
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Uomo Salvatore Ferragamo, the new fragrance for men from the Florence-based brand, has been officially introduced to the public in an exclusive party that was held on June 7, 2016.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/salvatore-ferragamo-scent-of-life-uomo-fragrance-launch.jpeg"><img decoding="async" class="aligncenter size-full wp-image-38707" src="https://backend.daman.co.id/wp-content/uploads/2016/06/salvatore-ferragamo-scent-of-life-uomo-fragrance-launch.jpeg" alt="salvatore ferragamo scent of life uomo fragrance launch" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/salvatore-ferragamo-scent-of-life-uomo-fragrance-launch.jpeg 961w, https://backend.daman.co.id/wp-content/uploads/2016/06/salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-300x183.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-768x468.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-315x192.jpeg 315w" sizes="(max-width: 961px) 100vw, 961px" /></a> 
Uomo Salvatore Ferragamo
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&#8220;Scent of Life&#8221; was the theme of the event that took place at the Boboli Gardens in Florence. Guests included English actor Ben Barnes, who is also the face of the fragrance.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/29-ben.jpg"><img decoding="async" class="aligncenter size-full wp-image-39175" src="https://backend.daman.co.id/wp-content/uploads/2016/06/29-ben.jpg" alt="29 - ben" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/29-ben.jpg 750w, https://backend.daman.co.id/wp-content/uploads/2016/06/29-ben-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2016/06/29-ben-315x394.jpg 315w" sizes="(max-width: 750px) 100vw, 750px" /></a>
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The party saw Barnes read a passage from Patrick Süskind&#8217;s novel, &#8220;Perfume.&#8221; Which was probably a little questionable, considering the novel is about a serial murderer. Then again, it&#8217;s also about the power of scent in life, so it fits well with the theme.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-2.jpg"><img decoding="async" class="aligncenter size-full wp-image-38706" src="https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-2.jpg" alt="ben barnes at salvatore ferragamo scent of life uomo fragrance launch-2" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-2.jpg 961w, https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-2-300x183.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-2-768x468.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/ben-barnes-at-salvatore-ferragamo-scent-of-life-uomo-fragrance-launch-2-315x192.jpg 315w" sizes="(max-width: 961px) 100vw, 961px" /></a> 
Barnes reading &#8220;Perfume&#8221;
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The merriment continued the next day at the Piazza Santa Trinita, where Salvatore Ferragamo Parfums unveiled an art installation by Daniel Libeskind. Called Florence Blossom, it&#8217;s a tribute to the city and will be displayed until the end of Pitti Uomo on June 17.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/Salvatore-Ferragamo-Parfums-art-installation-Florence-Blossoms-Pitti-Uomo-90.jpg"><img decoding="async" class="aligncenter size-full wp-image-38709" src="https://backend.daman.co.id/wp-content/uploads/2016/06/Salvatore-Ferragamo-Parfums-art-installation-Florence-Blossoms-Pitti-Uomo-90.jpg" alt="Salvatore Ferragamo Parfums art installation Florence Blossoms Pitti Uomo 90" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/Salvatore-Ferragamo-Parfums-art-installation-Florence-Blossoms-Pitti-Uomo-90.jpg 878w, https://backend.daman.co.id/wp-content/uploads/2016/06/Salvatore-Ferragamo-Parfums-art-installation-Florence-Blossoms-Pitti-Uomo-90-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/Salvatore-Ferragamo-Parfums-art-installation-Florence-Blossoms-Pitti-Uomo-90-768x513.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/Salvatore-Ferragamo-Parfums-art-installation-Florence-Blossoms-Pitti-Uomo-90-315x210.jpg 315w" sizes="(max-width: 878px) 100vw, 878px" /></a> 
Florence Blossoms
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Photos: <a href="http://parfums.ferragamo.com/" target="_blank" rel="noopener">parfums.ferragamo.com</a>
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This article has been edited to add the image from the ad campaign.
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Salvatore Ferragamo Unveils Men’s Fragrance