To present its upcoming Fall/Winter 2020 menswear collection, Salvatore Ferragamo has announced that it is set to make a comeback to Milan Men’s Fashion Week 2020, which will be held on January 10-14, 2020.
The Tuscan fashion house is scheduled to have its mens runway show on January 12, 2020 at a still unknown location. The announcement came days after Gucci announced that it would also be coming back to next year’s Milan Men’s Fashion Week—booking a show on the last day.
Since February 2018, Salvatore Ferragamo has been presenting its men’s and women’s collections together in the same show at Milan Women’s Fashion Week with last June’s show in Florence during the Pitti Uomo; when Creative Director Paul Andrew presented his first menswear collection for Ferragamo, as the only exception.
“In a phase of great consolidation of the brand’s style and identity, we restarted last June from Florence, where our story began, to affirm who we are, but it’s more then natural for us to come back to the Milanese fashion week. Along with other important brands of the Made in Italy, we enthusiastically accepted the fashion chamber’s invite to be united also on the men’s front,” said Ferragamo’s Chief Executive Officer Micaela le Divelec Lemmi in a statement reported by WWD.
To the humble request of the Italian Fashion Chamber (CNMI) that’s keen to re-energise its men’s fashion week—whose importance has been fading in the last few years—the label is therefore abandoning its co-ed runway show to return to a more traditional format. Lemmi stated that showing each collection during its specific fashion week becomes “part of the organic development plan implemented by Ferragamo, within which men’s ready-to-wear plays an undisputed role.”
On the other hand, Salvatore Ferragamo’s creative director Paul Andrew is just as enthusiastic about the move—which will see mark the debut of his Milan men’s fashion show in his role as creative director, following his appointment as global creative director of the brand in February.
“My journey as Ferragamo’s Creative Director started in Milan four seasons ago and I’m thrilled to return to Italy’s fashion capital with the Autumn/Winter 2020 menswear collection in January,” commented Andrew. “Every new season represents a debut and every debut is marked by creative energy: I think that the city of Milan, with its intellectual vitality and vibrant international soul, is the perfect stage.”
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