Once again, the British actor and reigning Batman is the face of the new Dior Homme Sport campaign
Robert Pattinson has worked with Dior for quite some time now but it’s never a dull moment whenever a new campaign fronting the British actor is out. This time, just in time before Pattinson’s new movie is out, Dior launch the campaign for the new Dior Homme Sport campaign. The new fragrance’s campaign states that it strikes a like a boxer’s uppercut while keeping its casual elegance.
So in comes Robert Pattinson into the ring, dense and sensual and sublime. “He is a concentration of absolute strength, flaws filled with tenderness, greatness and magnetism. He is the new Dior Homme Sport.”
The new Dior Homme Sport eau de toilette combines fresh vivacity and charm with a hint of sensuality for a duo that packs the punch of a boxer’s uppercut. Vibrant, explosive and immediately recognizable, the opening signature of Dior Homme Sport is marked by citrus and the open air, freshness and movement. For this new Dior Homme Sport, the Dior Perfumer-Creator chose to color the eau de toilette with warm and ambery notes, wrap it in spices and round it out with woody notes. The confident trail of Dior Homme Sport incarnates a masculinity entwined with a smooth, noble quality.
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