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<a href="http://daman.co.id/?s=Fossil" target="_blank" rel="noopener">Fossil</a>, the brand mostly identified with their retro looking watches and leather goods have taken Archie Andrews of Riverdale fame himself, KJ Apa, as their brand new ambassador.
<figure id="attachment_58600" aria-describedby="caption-attachment-58600" style="width: 664px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-58600" src="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-1.jpg" alt="" width="664" height="830" srcset="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-1.jpg 664w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-1-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-1-315x394.jpg 315w" sizes="(max-width: 664px) 100vw, 664px" /><figcaption id="caption-attachment-58600" class="wp-caption-text">KJ Apa, wearing Fossil Minimalist Smoke Stainless Steel</figcaption></figure>
A promotional video have been released, showing a casual interview with KJ about his Samoan heritage, his musical passion and love for his family &#8211; also every once in a while featuring the Fossil watch that he wear.
<iframe loading="lazy" title="Time With KJ Apa" width="750" height="422" src="https://www.youtube.com/embed/5qVWUt6yAVk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
This is not the first time for the New Zealand actor and musician to get hand in hand with a lifestyle brand. Hallenstein Brothers, a menswear brand from his native country have chosen him as one of their new faces earlier this year.
<figure id="attachment_58601" aria-describedby="caption-attachment-58601" style="width: 664px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-58601 size-full" src="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-2.jpg" alt="" width="664" height="831" srcset="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-2.jpg 664w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-2-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-2-315x394.jpg 315w" sizes="(max-width: 664px) 100vw, 664px" /><figcaption id="caption-attachment-58601" class="wp-caption-text">KJ Apa wears the Fossil Hybrid Smartwatch Q Commuter Smoke Stainless Steel Watch. Available on fossil.com.</figcaption></figure>
While the watchmakers are notable for their vintage timepieces, the video seem to highlight Fossil&#8217;s smartwatch for the younger generation &#8211; especially with KJ wearing and operating the new Gen 3 Q Explorist. But from what we see in the campaign photos, KJ is shown wearing Fossil&#8217;s wide range of modern timepieces &#8211; smartwatch, hybrid and analog.
<figure id="attachment_58621" aria-describedby="caption-attachment-58621" style="width: 664px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-58621 size-full" src="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-5.jpg" alt="" width="664" height="829" srcset="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-5.jpg 664w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-5-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-5-315x393.jpg 315w" sizes="(max-width: 664px) 100vw, 664px" /><figcaption id="caption-attachment-58621" class="wp-caption-text">KJ Apa wears the Fossil Minimalist Smoke Stainless Steel</figcaption></figure>
The collection is available at their webstore and at your local retailer.
<figure id="attachment_58622" aria-describedby="caption-attachment-58622" style="width: 664px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-58622 size-full" src="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-6.jpg" alt="" width="664" height="663" srcset="https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-6.jpg 664w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-6-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-6-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/08/KJ-Apa-Fossil-6-315x315.jpg 315w" sizes="(max-width: 664px) 100vw, 664px" /><figcaption id="caption-attachment-58622" class="wp-caption-text">The Fossil Minimalist Smoke Stainless Steel worn by Riverdale actor KJ Apa</figcaption></figure>

Riverdale Actor KJ Apa Partners with Fossil

Fossil,

KJ Apa,

Riverdale,

Smartwatch,

timepieces,

Watches